In the competitive world of commodity trading, India has two distinct advantages - the largest arable land and diverse climatic conditions, favourable for a wide range of agri products. It was in such a scenario that ITC's Agri Business Division was created to offer the world the best of India's produce.

History

Started in 1990, ITC-ABD today holds a prominent position among the exporting community in India. It contributes over 60% of ITC Group's total foreign exchange earnings.

ITC-ABD attributes its leverage in the industry, to a focussed approach on strengthening its core competencies in select commodities. Today, ABD continues to deliver the pick of India's agri commodities like Feed Ingredients - Soyameal, Rapeseed Meal; Foodgrains - Rice (Basmati & Non Basmati), Pulses; Coffee, Black Pepper; Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil & Marine products like Shrimps and Prawns, Processed Fruits - Mango, Papaya and Guava Products .

Perspectives

Unlike other trade players, we are focussed on transforming our commodity export business from being a price sensitive & cash leveraged trading operation to a knowledge based & customer focussed enterprise. With an objective to sustain and strengthen our stringent quality standards, efficient execution of contracts and accurate market information, we have become the most reliable business partners with our customers.

Mission

The mission of ABD is to become the first choice supply chain partner for "select" international customers accessing the finest Agri & Aqua product offerings from India.

Ingredients for a Quality Story

Managed by a team of highly qualified professionals, backed by sound experience and product knowledge skills, ITC-ABD is equipped to deliver quality products and services. Our range of agri products is procured from the most fertile of Indian farmlands. This includes Soyabeans from Madhya Pradesh, Coffee from Coorg in Karnataka, Basmati Rice from the Northern Plains, Groundnuts and Sesame Seeds from Gujarat to name just a few.

All our products are carefully cleaned, processed and hygienically packed to maintain their wholesome goodness. At every stage - buying, milling, state-of-the-art processing, storage, loading and despatch - a high standard of quality control is maintained. This ensures that our customers get value added products with their natural flavour, taste and aroma intact.

Awards & Recognition

Recognising ITC-ABD's effort, the Government of India has conferred on it the coveted "Golden Star Trading House" status. ABD has earned many awards from the Government and various trade organisations during the past decade for being one of the topmost exporters in soyameal, rice etc. This impressive track record symbolises ABD's unbeatable Sourcing and Execution Strength.

ITC - ABD's Choupal Website

www.echoupal.com